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Bloggers Break Big Apple, HP Scoop

By Steve Rubel
Expert Author
Article Date: 2005-01-17

Watch this space. It's relatively empty right now, but it will fill up with dozens of news stories over the next few days.

Citizen journalist/enthusiast site AppleInsider (a blog precursor) is reporting that Hewlett-Packard, which recently entered into a strategic alliance with Apple to deliver HP-branded versions of the iPod under name 'iPod+ HP', has stopped placing orders for the digital music players with Apple Computer due to a dispute over price protections.

The bloggers recognize this is big news. Where's the press? Patience Danielson, patience. They'll be here soon.

About the Author:
Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.

He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.



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